
Brands4friends a leader in Pvt. Sales in Germany & Austria (and UK with SecretSales) has recently opened doors in Japan

(seen on two extremities L-R are Armel Cahierre B4F Japan CEO & Christian Heitmeyer B4F CEO)

(seen on two extremities L-R are Armel Cahierre B4F Japan CEO & Christian Heitmeyer B4F CEO)
On the other hand the Japanese leader Mixi.jp clocks over 12M montly uniques vis-à-vis FB which is a little over 500k users.Mobile based networking though omitted in this report is a crucial point as Japan is one of the leading countries in terms of mobile based web access.
(via comScore)
Martyn Williams has an interesting look at the Japanese mobile content market.
His notes for the calendar year 2007:
More than $100 billion was spent on mobile content (the total was actually $107.5 billion)
Sales includes items such as ring tones, Web site subscriptions and e-commerce purchases.
E-commerce made up about 65% of the total amount spent (transactions include: movie and event ticket sales, travel reservations, air and rail ticket sales, stock trading and online auctions).
The biggest percentage gain came from "high-fidelity music" which increased 42% thanks to more mobile devices handling better quality sound.
Mobile gaming jumped 13% as well.

