Thursday, July 24, 2008

Mobile content sales in Japan cross $100Bn and counting

Martyn Williams has an interesting look at the Japanese mobile content market.











His notes for the calendar year 2007:

  • More than $100 billion was spent on mobile content (the total was actually $107.5 billion)

  • Sales includes items such as ring tones, Web site subscriptions and e-commerce purchases.

  • E-commerce made up about 65% of the total amount spent (transactions include: movie and event ticket sales, travel reservations, air and rail ticket sales, stock trading and online auctions).

  • The biggest percentage gain came from "high-fidelity music" which increased 42% thanks to more mobile devices handling better quality sound.

  • Mobile gaming jumped 13% as well.

  • E-book market expanded 220 %


(via Yahoo! News)
(Image Credits here and here)

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